Practical guides, advice and industry news to help you improve your search visibility.
Why a new domain is unknown rather than penalised, what to do month by month, which first eight pages to build, the five mistakes that cost a quarter, and what to expect over twelve months.
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How to compete with booking platforms: the local pack, the specific queries a listing cannot express, publishing the menu as HTML, and the arithmetic of direct bookings.
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Why average position misleads, how to audit the blocks on your queries, expected CTR by SERP type, when a featured snippet is worth chasing, and how citation in generated answers is measured.
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The three overlapping calendars in Naples, how to measure your real demand curve, how much lead time a page actually needs, and why seasonal pages should never be deleted.
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The six possible causes of an organic decline and how to tell them apart: the diagnostic sequence, when it is an algorithm update, when the SERP changed, and why not to touch anything for 48 hours.
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